How to match the big firms with small business social media

Keyboard_typingSmall business social media has emerged in recent years as a key marketing tool for small to medium firms. For relatively little cost, small companies can compete with larger companies using platforms such as Facebook, Google Plus, Twitter, the image-centred Pinterest and Instagram and video-focused YouTube.

One of the advantages of being a small to medium-sized business is the built-in agility that allows you to better connect with customers and clients.

Social media platforms are therefore ideally suited to small companies and community groups.

Five reasons to have a small business newsletter

pamphleteer-credit-tjsmit10While  social media, content writing and website design have become the SEO tools of choice in recent years,  email marketing is still a tried and true method of getting through to your potential customers. Here are five of the reasons why a small business newsletter will help your company grow and connect to your clients.