Crisp, clear and elegant writing is the essence of good communication.
I base my writing around the following four principles:
Clarity. The copy must be precise.
Simple language. No jargon or overblown words.
Elegant expression. As well as being simple and clear, writing must be elegant and neat.
Resonance. It should resonate with the message you want to convey.
My business meanwhile, is based around the core permaculture ethics of earthcare, peoplecare and fair share for all. Interested in hearing more about my services? Please contact me here to discuss our special introductory rates.